Welcome to Hawkins Creek Assisted Living and Memory Care

Assisted Living, Memory Care

311 East Hawkins Parkway Longview, Texas 75605

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About Hawkins Creek Assisted Living and Memory Care.

Levels of Care: Assisted Living, Memory Care

Welcome Home to Hawkins Creek Assisted Living and Memory Care!

Hawkins Creek Assisted Living and Memory Care is a premier Assisted Living and Memory Care community in Longview, TX that serves Longview, Tyler, Kilgore, Henderson, Gilmer, Hallsville, Marshall, and all of Gregg County. No matter where you’ve lived before, we’d be honored to have you call Hawkins Creek home.

The Longview region is home to a wide range of attractions for residents and visitors to see. Located in Gregg County, the community is near Piney Woods, Longview Arboretum, and Kilgore Oil Museum. For friends and family that are visiting, Longview is known for its natural beauty and many museums, including the Longview Museum of Fine Arts, Gregg County Historical Museum, Longview Arboretum, Nature Center, and more.

Whether your loved one requires some help with the activities of daily living (ADLs) or is living with the effects of dementia or Alzheimer’s disease, our dedicated staff takes great pride in delivering high-quality care that is compassionate, safe, and resident-centered.  Our services are designed to meet our residents’ physical, emotional and spiritual needs 24 hours a day, 7 days a week.

Each resident at Hawkins Creek is given a full assessment by the Health Services Director prior to move-in, and anytime there is a change in their condition. Care plans are individualized to each resident’s needs based on the assessment.  We manage and dispense resident medications as prescribed by their doctor. Our Health Services Director (HSD) is a Licensed Vocational Nurse who is dedicated to providing our residents with the highest level of care.

Assisted Living and Memory Care Community in Longview, TX

Hawkins Creek offers fine living and dining accommodations, beautiful courtyards, and expertly maintained flower gardens that surround a beautiful, quaint pavilion. Flat walking paths meander through the courtyard where comfortable seating lines pathways.

Well-designed bedrooms are spacious and welcoming, featuring full kitchens, kitchenettes, and private balconies. Upscale finishes give every space a modern and warm feeling. All bathrooms are ADA compliant.

Our community has a unique blend of hospitality services and community engagement, with a strong focus on growing meaningful relationships. Our resort-style hospitality services include housekeeping, scheduled transportation, and exciting programs on-site and off. With necessities managed, residents can visit the arts & crafts center, fitness center, and billiards lounge. Relax in our movie theater and enjoy a wonderful meal and friendship in our dining hall. The common areas are at the heart of our community, they encourage friendship and togetherness.

Eating nourishing meals and gathering around the table is something we’ve done for as long as we can remember and it’s just as important now. Mealtime provides residents with opportunities to strengthen ties and create a sense of belonging. That’s why in our community food and dining is vital to the well-being of residents.

Our Executive Chef oversees an inspired menu and accommodates residents’ needs, whether they be health-related or religious requests. We strive to create healthy and delicious options, including gluten-free, no sugar, vegetarian, and low/no sodium options. We always encourage family and friends to join in.

Frontier’s Award-Winning SPARK™ Program

The friendly and compassionate staff at Hawkins Creek are proud to offer our Assisted Living and Memory Care residents the award-winning SPARK™ program.

SPARK was inspired by the teachings and research of Maria Montessori and Dr. Cameron Camp and provides meaningful and life-enhancing experiences for members of our Assisted Living and Memory Care communities.

Our unique program engages our residents with proven strategies that strive to heighten interaction, optimize cognitive skills as well as promote a sense of purpose and accomplishment. We use tailor-fit assessment tools to evaluate each resident’s capabilities and strengths, so the program can best meet their specific needs. Residents are encouraged to participate in a wide range of activities based on their interests and abilities.

From arts and crafts, bingo, Book Club, donation drives, lunch outings, manicures and pedicures, musical performances, national food day celebrations, pet therapy, resident birthday parties, Resident Council, and more, SPARK has something for everyone to enjoy!

Amenities at Hawkins Creek

Our Assisted Living and Memory Care residents enjoy a wide range of amenities at our well-appointed property, including:

  • Exceptional Accommodations – Our community features spacious rooms, a beautiful common area, and inviting social dining areas. Large windows offer natural light to residents. The overall feel is one that is warm, inviting, and safe.
  • 5-Star Cuisine – A dedicated Chef who prepares a wide variety of meals, including traditional Holiday dinners and resident favorites.
  • Social Outings – Residents enjoy many stimulating activities, including lunch outings, donation drives, birthday parties, and more!
  • Recognition of Residents’ Birthdays – We are dedicated to celebrating our residents’ birthdays and creating a fun environment for everyone.
  • Spa Services – Residents can unwind during a variety of relaxing spa services.
  • Resident Council – Many seniors in our community serve on Resident Council, helping to inform future decisions.

Choosing the Right Assisted Living or Memory Care Community in the Longview Area

Finding the right Assisted Living or Memory Care community for your loved one is vitally important. Hawkins Creek offers the very best services in the area.

If you would like to learn more about the many services and amenities that our community offers, we invite you to visit our property, take a tour and speak with our caring and friendly staff.

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Hawkins Creek Assisted Living and Memory Care

Awards & Recognition

Fortune Best Workplaces in Aging Services Award
2023 Great Place to Work Award Badge
Family Assets Texas Excellence Award

Frontier's Award-Winning SPARK Program

Montessori Inspired

SPARK places ultimate focus on supporting our residents' ideas, choices, and independence. We empower residents to create a community that speaks to them. Our staff foster the natural spark within each individual by encouraging new idea and helping to make these ideas reality.

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The SPARK Difference

  • Based on science and research
  • Based on rehabilitation techniques
  • Keeps seniors socially engaged in a meaningful way
  • Aims at increasing engagement and skills as we age
  • Uses proprietary assessment tools that go beyond traditional methods

Levels of Care

Assisted Living

Assisted living is the perfect option for older adults who need a little extra care but want to maintain a fun and social lifestyle.

After move-in, your loved one will have access to skilled caregivers who provide everything necessary for a meaningful, elevated experience.

Memory Care

Our community specializes in Memory Care for residents with Alzheimer’s Disease or Dementia-related illness.

Through our award-winning SPARK program, your loved one will receive round-the-clock care that encourages a happy, fulfilling lifestyle.

Amenities & Events


Arts and Crafts


Book Club

Clubs and Resident Councils

Donation Drives

Dress Up Day

Group Exercise Classes

Happy Hours

Holiday Celebrations

Ice Cream Outing/Social

Lunch Outings

Manicures and Pedicures

Musical Performances

National Food Day Celebrations

Pet Therapy

Recognition of Residents' Birthdays

Root Beer Float Party

Senior Olympic Games

Sporting Event Party

What's Happening


At our community, we have a garden that residents help tend to. Gardening helps residents enjoy nature!

What's Happening

Ice Cream Social

Our community loves hosting ice cream socials. Come join us for a sweet treat!

"We chose this community because it wasn't a large place, it was all one level, and it had a home atmosphere. The food was good, and they offered a variety with a healthy balance in restaurant style dining."

Randal A., Son of Resident

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