Frontier Senior Living Celebrates 12 Consecutive Months of Net Occupancy Growth

A Major Milestone in Senior Living Growth

Frontier Senior Living, a Dallas-based senior housing operator with 25 years of experience, announced today that it has achieved its 12th consecutive month of net occupancy growth. This milestone not only demonstrates Frontier’s momentum but also reflects the company’s:

• Commitment to creating meaningful experiences for residents, staff, and families

• Consistent demand for high-quality senior living options

• Innovative approach to operations, training, and care delivery

The accomplishment has also been highlighted across the senior housing industry, including coverage from Argentum and McKnight’s Senior Living, underscoring its significance for both Frontier and the broader senior living sector.

CEO Credits Post-Pandemic Initiatives

Frontier Senior Living CEO Greg Roderick attributes the achievement to a combination of strategic initiatives launched over the past two years.

“In this post-pandemic era, we have launched a number of initiatives that have proven positive for all aspects of our operating model, and these have translated well for our sales and marketing efforts,” said Roderick. “The number of training sessions—covering a wide range of best practices for each department—has vastly enhanced the skills and confidence of our team members and substantially reduced turnover among leadership. The outcome of our robust training calendar has exceeded our original goals and has been a powerful driver of growth.”

Operational Excellence Driven by People and Purpose

Vice President of Operations Wendy Souders emphasized that Frontier’s streak of growth represents more than just numbers:

• Weekly trainings that inspire confidence
• Quarterly playbooks that spark creativity
• A staffing model designed to honor every resident’s unique needs
• Health fairs that connect families to Frontier’s Advantage Network

“We’re proving that when care and innovation come together, growth is inevitable. This is more than numbers—it’s about building communities where residents thrive and feel truly at home,” said Souders.

Training as a Cornerstone of Success

Training has been a defining theme for Frontier in 2025. Regional Sales Director Christina Perales noted:

• Sales Directors empowered to connect with families, overcome objections, and deliver a resident experience they can trust
• Culture of support and listening to community teams—those who know firsthand what families need
• Leadership development that reduces turnover and strengthens the pipeline of future leaders

“Their growth as professionals, combined with a culture that values their voice, is fueling our company’s growth—and I couldn’t be prouder of the results,” Perales said.

Recognition That Reflects Resident & Family Satisfaction

In April 2025, 27 Frontier Senior Living communities were named “Best in Senior Living” by U.S. News & World Report—an honor based on a thorough assessment of:

• Quality of care
• Community services
• Resident and family feedback

Additional accolades include:

• Proud National Team for the Walk to End Alzheimer’s
• Great Place to Work® Certification
• Multiple Pinnacle Customer Experience Awards

Looking Ahead

With strong momentum and growing national recognition, Frontier leadership expects its occupancy growth to continue through the fourth quarter of 2025 and into 2026. This positive trajectory is fueled by supportive work environments, a reputation for exceptional care, and the introduction of innovative programming.